{"id":1731,"date":"2016-02-20T23:59:53","date_gmt":"2016-02-20T14:59:53","guid":{"rendered":"http:\/\/www.cloudot.co.jp\/?p=1731"},"modified":"2022-10-07T05:04:19","modified_gmt":"2022-10-07T05:04:19","slug":"%e3%80%90web%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%80%91%e3%83%aa%e3%82%b9%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e5%ba%83%e5%91%8a%e3%81%aecpa%e3%82%92%e4%b8%8b%e3%81%92","status":"publish","type":"post","link":"https:\/\/www.cloudot.co.jp\/en\/journal\/1731\/","title":{"rendered":"\u3010Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3011\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306eCPA\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u3067\u304d\u308b9\u3064\u306e\u65bd\u7b56"},"content":{"rendered":"

\u677e\u672c\u306e\u5236\u4f5c&\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u30af\u30e9\u30a6\u30c9\u30c3\u30c8\u306e\u4e2d\u5c71\u3067\u3059\u3002<\/p>\n

\u30b5\u30a4\u30c8\u5236\u4f5c\u306e\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u304b\u3089Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b5\u30a4\u30c8\u96c6\u5ba2\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3055\u3066\u4eca\u56de\u306f\u30b5\u30a4\u30c8\u306b\u96c6\u5ba2\u3059\u308b\u305f\u3081\u306b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u904b\u7528\u3055\u308c\u3066\u3044\u308bWeb\u62c5\u5f53\u8005\u69d8\u3082\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u904b\u7528\u3057\u3066\u3044\u3066\u3069\u3046\u3057\u3066\u3082\u6c17\u306b\u306a\u308bCPA\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u3067\u304d\u308b9\u3064\u306e\u65bd\u7b56\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

CPA\u3068\u306f\uff1f<\/strong>
\nCost Per Acquisition\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3092\u7565\u3057\u3066CPA\u3068\u3044\u3044\u307e\u3059\u3002
\n\u5e83\u544a\u3092\u4f7f\u3063\u3066\u554f\u3044\u5408\u308f\u305b\u3084\u5546\u54c1\u8cfc\u5165\u3001\u4f1a\u54e1\u767b\u9332\u306a\u3069\u7372\u5f97\u3059\u308b\u30b4\u30fc\u30eb=CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u30921\u4ef6\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p><\/blockquote>\n

\u8a08\u7b97\u65b9\u6cd5<\/strong>
\nCPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09=CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u00f7CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/p>\n

\u4f8b\u3048\u3070\u4e00\u3064\u306e\u5546\u54c1\u304c\u58f2\u308c\u308b\u307e\u3067\u306b3,000\u5186\u306e\u5e83\u544a\u8cbb\u3092\u4f7f\u3063\u305f\u5834\u5408\u3001CPA\u306f3,000\u5186\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3082\u3057\u3053\u306eCPA\u30921,500\u5186\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u30013,000\u5186\u306e\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308c\u30702\u3064\u5546\u54c1\u304c\u58f2\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u3001\u58f2\u308a\u4e0a\u3052\u3001\u7c97\u5229\u3068\u3082\u306b2\u500d\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001CPA\u3092\u4e0b\u3052\u308b\u3053\u3068\u306f\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u904b\u7528\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u5834\u5408\u306f\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n

CPA\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u3067\u304d\u308b9\u3064\u306e\u3053\u3068<\/h2>\n

\"Women<\/a><\/p>\n

\u307e\u305a\u524d\u63d0\u3068\u3057\u3066CPA\u3068\u3044\u3046\u6570\u5b57\u306fCPC\u3068CVR\u304b\u3089\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u3001CPA\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u300cCPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u3092\u4e0b\u3052\u308b\u300d\u304b\u300cCVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u4e0a\u3052\u308b\u300d\u304b\u306e\u65bd\u7b56\u3092\u8003\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u3092\u4e0b\u3052\u308b<\/h3>\n

\u5358\u7d14\u306bCPC\u306e\u5165\u672d\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u304c\u3001CPC\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u3068\u6700\u7d42\u7684\u306bCPA\u304c\u4e0a\u304c\u3063\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u3053\u3068\u304c\u826f\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n

CPC\u5358\u4fa1\u3092\u4e0b\u3052\u308c\u3070\u78ba\u304b\u306b\u6d88\u8cbb\u3055\u308c\u308b\u5e83\u544a\u8cbb\u306f\u6e1b\u308a\u307e\u3059\u304c\u3001\u30af\u30ea\u30c3\u30af\u7387\u3082\u4e0b\u304c\u308a\u307e\u3059\u304b\u3089\u3001\u5f53\u7136CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff09\u304c\u4e0b\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u3059\u308b\u3068\u54c1\u8cea\u30b9\u30b3\u30a2\u304c\u4e0b\u304c\u308a\u3001\u63b2\u8f09\u9806\u4f4d\u3082\u4e0b\u304c\u308a\u3001\u7d50\u679c\u7684\u306bCPA\u304c\u4e0a\u304c\u308b\uff08\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u4e0b\u304c\u308b\uff09\u7d50\u679c\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

\u3067\u306f\u3069\u306e\u3088\u3046\u306bCPC\u3092\u4e0b\u3052\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u6ce8\u76ee\u3059\u3079\u304d\u306a\u306e\u304c\u54c1\u8cea\u30b9\u30b3\u30a2<\/strong>\u3067\u3059\u3002<\/p>\n

\u54c1\u8cea\u30b9\u30b3\u30a2\u304c\u4e0a\u304c\u308b\u3068\u4f4e\u3044\u5165\u672d\u4fa1\u683c\u3067\u63b2\u8f09\u9806\u4f4d\u3092\u9ad8\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3066CPA\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u306a\u306e\u3067\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u307e\u305a\u884c\u3046\u3079\u304d\u3053\u3068\u306f\u300c\u30af\u30ea\u30c3\u30af\u7387\u3092\u4e0a\u3052\u308b<\/strong>\u300d\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u30af\u30ea\u30c3\u30af\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u3053\u3068\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n

1. \u30af\u30ea\u30c3\u30af\u3055\u308c\u305d\u3046\u306a\u5e83\u544a\u6587\u3092\u4f5c\u6210\u3059\u308b<\/strong><\/p>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305d\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u6c42\u3081\u3066\u3044\u305d\u3046\u306a\u30c6\u30ad\u30b9\u30c8\u3092\u8003\u3048\u3066\u3053\u3061\u3089\u3092\u5b9a\u671f\u7684\u306b\u6539\u5584\u30fb\u4fee\u6b63\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

2. \u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3092\u7d30\u304b\u304f\u5206\u3051\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u306e\u95a2\u9023\u6027\u304c\u9ad8\u3081\u308b<\/strong><\/p>\n

\u4e00\u3064\u306e\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u306b1\uff5e2\u30ad\u30fc\u30ef\u30fc\u30c9\u304f\u3089\u3044\u306b\u306a\u308b\u3088\u3046\u306b\u3057\u3066\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u95a2\u9023\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n

3. \u5e83\u544a\u6587\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3081\u308b<\/strong><\/p>\n

\u691c\u7d22\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30c6\u30ad\u30b9\u30c8\u5185\u306b\u542b\u307e\u308c\u3066\u3044\u308b\u3068\u305d\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u592a\u5b57\u3067\u8868\u793a\u3055\u308c\u4ed6\u306e\u5e83\u544a\u6587\u3088\u308a\u3082\u76ee\u7acb\u3061\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n

CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u4e0a\u3052\u308b<\/h3>\n

\u4e00\u822c\u7684\u306b\u3088\u3044CVR\u3068\u306f2-5%\u7a0b\u5ea6\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

EC\u3060\u30681%\u3050\u3089\u3044\u304c\u5e73\u5747\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

CVR\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u5e83\u544a\u8a2d\u5b9a\u3067\u4e3b\u306b\u3067\u304d\u308b\u3053\u3068\u306f\u4ee5\u4e0b\u306e3\u3064\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

4. \u7121\u99c4\u306a\u30af\u30ea\u30c3\u30af\u3092\u6e1b\u3089\u3059<\/strong><\/p>\n

\u3053\u307e\u3081\u306b\u9664\u5916\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a2d\u5b9a\u3092\u884c\u3044\u3001\u7121\u99c4\u306a\u5e83\u544a\u8868\u793a\u3092\u907f\u3051\u3001\u5fc5\u8981\u306a\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3060\u3051\u3067\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30b7\u30a7\u30a2\u5897\u52a0\u3092\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

5. \u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u884c\u3063\u3066\u307f\u308b<\/strong>
\n\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u985e\u3057\u3066\u3001\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3044\u3082\u3046\u4e00\u5ea6\u6765\u8a2a\u3057\u3066\u3082\u3089\u3044\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u3052\u308b\u5e83\u544a\u65bd\u7b56\u3067\u3059\u3002CVR\u304c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e2\u500d\u4ee5\u4e0a\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u691c\u8a0e\u3059\u308b\u4fa1\u5024\u306f\u3042\u308a\u307e\u3059\u3002<\/p>\n

6. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3068\u308c\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63b2\u8f09\u9806\u4f4d\u3092\u4e0a\u3052\u308b<\/strong>
\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3068\u308c\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5165\u672d\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u8868\u793a\u7387\u3092\u4e0a\u3052\u308b\u4e8b\u3067\u7d50\u679c\u7684\u306b\u3001CPA(\u9867\u5ba2\u7372\u5f97\u5358\u4fa1)\u306e\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

LP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u3092\u6539\u5584\u3059\u308b<\/h3>\n

\u5e83\u544a\u8a2d\u5b9a\u3067\u5de5\u592b\u3057\u3066\u3082\u3001\u5b9f\u969b\u306e\u30da\u30fc\u30b8\u3067CVR\u304c\u843d\u3061\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n

AB\u30c6\u30b9\u30c8\u306a\u3069\u3092\u884c\u3044\u5e38\u306b\u6539\u5584\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30c7\u30b6\u30a4\u30f3\u3084\u30dc\u30bf\u30f3\u306e\u8272\u3092\u5909\u3048\u308b\u306a\u3069\u3001\u7d30\u3005\u3057\u305f\u5909\u66f4\u3082\u6709\u52b9\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5927\u67a0\u3068\u3057\u3066\u4e0b\u8a18\u306e3\u3064\u3092\u6539\u5584\u3059\u308b\u3068\u52b9\u679c\u304c\u51fa\u308b\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n

7. \u30aa\u30d5\u30a1\u30fc\u3092\u5909\u66f4\u3059\u308b<\/strong><\/p>\n

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8. \u30da\u30fc\u30b8\u306e\u30d5\u30ed\u30fc\u3092\u5909\u3048\u3066\u307f\u308b<\/strong>
\nLP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u306e\u69cb\u6210\u3092\u898b\u76f4\u3057\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u7406\u89e3\u3057\u3084\u3059\u3044\u3001\u30e1\u30ea\u30c3\u30c8\u304c\u4f1d\u308f\u308b\u69cb\u6210\u307e\u305f\u306f\u30d5\u30ed\u30fc\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u898b\u76f4\u3057\u307e\u3059\u3002\u3053\u308c\u3082\u3044\u304f\u3064\u304b\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u6700\u9069\u306a\u30d5\u30ed\u30fc\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306b\u52b4\u529b\u3092\u5272\u304f\u3079\u304d\u3067\u3059\u3002<\/p>\n

9. \u30d5\u30a9\u30fc\u30e0\u3092\u6539\u5584\u3059\u308b<\/strong>
\n\u610f\u5916\u3068\u3042\u308a\u304c\u3061\u306a\u306e\u304c\u30d5\u30a9\u30fc\u30e0\u3067\u96e2\u8131\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5165\u529b\u9805\u76ee\u304c\u591a\u3059\u304e\u308b\u30d5\u30a9\u30fc\u30e0\u306f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u3059\u308b\u3068\u76f8\u5f53\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u611f\u3058\u306a\u3044\u3068\u624b\u9593\u306a\u3060\u3051\u3067\u3059\u3002\u5fc5\u8981\u6700\u4f4e\u9650\u306e\u60c5\u5831\u5165\u529b\u3067\u5b8c\u4e86\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u4ee5\u4e0a\u3001\u3056\u3063\u3068CPA\u3092\u4e0b\u3052\u308b\u305f\u3081\u306e9\u3064\u306e\u65bd\u7b56\u3092\u4e0a\u3052\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n

\u3044\u305a\u308c\u3082\u30b3\u30c4\u30b3\u30c4\u3068\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u304c\u3001\u52b9\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u52b9\u7387\u7684\u306b\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

Google\u306e\u5e83\u544a\u67a0\u304c\u6e1b\u308b\u306a\u3069\u3001\u5168\u4f53\u7684\u306b\u9ad8\u9a30\u3059\u308b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3067\u3059\u304c\u3001\u5de5\u592b\u3057\u306a\u304c\u3089\u3088\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u904b\u7528\u3092\u76ee\u6307\u3057\u3001\u65e5\u3005\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>","protected":false},"excerpt":{"rendered":"

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